A Throwback History of Denim

August 18, 2014




"I wish I had invented blue jeans", said Yves Saint Laurent once upon a time, and it’s isn’t exactly hard to see why. Whilst colour pop brights may be catching eyes with their in your face impact, and prints come and go, there’s a lot to be said for this undeniably classic style that has truly stood the test of time. True blue washes of denim threaten to steal the limelight due to their effortless charm, acting as the go-to piece for thousands, both male and female, each and every day.  It's understated; bold in its subtleties, hence the interest from…well… just about everyone ever?!

So just how did this humble essential transform itself from workman's overalls to ultimate fashion icon? We count down the most iconic denim heroes and travel through some pivotal moments in its fashion history, from Marilyn to Moss. Here is our edit of the best…





Blue Turn Up Boyfriend Jeans, £24.99
Blue Contrast Faux Shearling Denim Jacket, £34.99
Blue Printed Pocket Hem Denim Shorts, £14.99
Blue Faded Half Sleeve Denim Shirt, £17.99
Blue Denim Button Front Jumpsuit, £29.99
Blue Denim Check Tunic Dress, £24.99
Charcoal Authentic Faded Skinny Jeans, £22.99
Dark Blue Denim Skinny Dungarees, £26.99
Pale Blue Acid Wash Skinny Jeans, £22.99



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