To celebrate the launch of our brand new beauty, body and hair collection, we caught up with our beauty buyer Debra Watson, who’s talking through everything from all the need-to-know products to make up tips and tricks for party season.
Tell us what we can expect from the new beauty range.
“We have spent the last 18 months developing an exciting new beauty range with around 420 new lines that range from colour cosmetics and hair care to bath and body and every beauty accessory you could think of! We really focused on improving our formulas and sourcing premium ingredients to ensure we are offering the very best value to the consumer with great performance.”
Any sell-out products we should get our hands on now?
“We are so excited about our layering mix and match fragrance. You layer scents to create your own perfect blend, we have had so much positive feedback on this! This is on for a sell out! Also our new make up brushes are amazing everyone loves these and the quality really stands up against key premium brands.”
What beauty trends can we nail with the new range?
“We have covered everything from strobe palettes to colour correct creams as we really want people to try the make up and have fun creating looks to find their own perfect beauty style.”
Any clutch bag must-haves for party season?
“Three key items I would have in mine are the new matte liquid lipstick that can glam up any look and is super long lasting, our purse-size perfume spray to keep smelling amazing all night and our mini hairbrushes that are perfect travel and party size.”
What festive lip colours should we be trying ?
“Go bold! We have everything from black and moody berries to easily wearable nudes, we have so many different finishes you can experiment with from liquid high shine lipstick to ultra-matte lipsticks, we even have glosses that can supersize your pout.”
Is it all about matte, or gloss with lips and nails?
“It has been all about the matte but the gloss trend is coming back strong! We have you covered whatever style you want to rock, we think it’s all about experimenting and mixing it up day by day.”
Which products make the perfect gifts for beauty fans?
“I love our gift cubes we have six lipsticks and also four key nail polishes available in matte and shine finishes- I would be very happy if these were under my tree on Xmas day! We also have a fab nail wardrobe with 15 shades that will take you through every day of the Xmas holidays.”
Any tips for giving your make-up look staying power when it comes to that Christmas party?
“We have a great range of primers to start your look and ensure it is kept in place, then use our fix spray to really give it staying power, all of our lipsticks are super long lasting so should see you from desk to dancefloor and beyond!”
Skincare is also important to the collection this season, what do we have to offer?
“We have mainly focused on body care and bringing in premium ingredients, we have a 100% coconut oil melt which is perfect to use on everything from elbows to hair end. We also have a natural cocoa scrub which smells amazing and leaves skin super soft and we have a huge range of coconut & rose products which smell amazing!”
Eyebrows are in full focus this season- what kit do we need for the ultimate bold brows?
“Brows is a huge growth area for us and we have really built this offer, we have the brow powder pen which is my personal fave brow product that comes with an applicator wand and is so easy to use to create some brow drama. We also have 3D brow fibres that you can brush on to build brows and give a 3D effect and then we have all of the powders and waxes you will need in our perfect hand bag brow kit.”
You've also created some brand new fragrances too. What should we expect from the scents?
“We have kept the current customer favourites and given them a ‘new look’ and have introduced three new perfumes. We have a new glam evening fragrance perfect for nights out, we also have a new rose fragrance that smells girly with added edge and finally a heavy sophisticated new scent which is really dramatic and exciting. If these don’t suit we also have eight new layering fragrances that can be mixed and matched to create your perfect scent up too.”