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Let the man behind the art introduce himself.

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From customised denim jackets to on-trend bombers, we’ve got all the outerwear you could wish for to add that all important top layer.

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Slim jeans are growing in popularity, here’s how to style them and what trend they’re good for this season.

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Show how you’re styling your denim this season using #ThisIsNewLook.

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Who’s The Doodle Man? Find out here.

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WATCH THE DOODLEMAN

Finish off your look with some choice accessories. Whether you’re looking for trend-led pieces like baseball caps and jewellery or practical essentials like holdalls and backpacks, you’ll find SS17’s freshest here

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WATCH PISTACHE

Skinny jeans are here to stay and this is how you should style them.

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Show how you’re styling your denim this season using #ThisIsNewLook.

SHOW US YOUR DENIM

Get your hands on one of the exclusive and limited edition street art pieces, created in collaboration with Pistache, Doodle Man, Si Mitchell and Mr Oliver Switch.

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Roll necks are a great go-to when you’re trying to smarten up your denim. Need something more relaxed? A printed crew neck should do the trick.

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Straight is a classic fit good for all, check out some styling tips and trends to look out for.

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Get to know Pistache artists.

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WATCH SI MITCHELL

After a super-tight silhouette? Style it properly and try this trend.

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WATCH MR OLIVER SWITCH

Download your Pistache stencils to create your own street art using the video below!

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Last but by no means least, meet our fourth and final street artist.

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HOW TO DOODLE LIKE A PRO

HOW TO CREATE STREET ART

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Si Mitchell

Si Mitchell is an illustrator and street artist based and living in Cambridgeshire. After creating artwork for Green Day, McFly (McBusted), The Midnight Beast, BBC, e4 and many others, Si Mitchell instantly caught our eyes and imaginations. His artwork is comical and colourful with loads of character, perfect for making a statement bot h in the art world and on your clothing. You can don some of his original artwork on tees and sweats in our exclusive, limited edition collection.

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Slim Fit

Bored of the skinnier fits? The looser styles are bang on trend for this season. Slim or tapered fits are the best to opt for if you want to try the wider-leg trend. If you’re after a super individual finish, try some extreme distressing in lighter shades and roll the cuffs.

Good for: Distressed

Ideal for skinny and slim fits, they can offer more of a raw edge to your look. How extreme you go is your personal preference. We use an advanced lazer-ripping technique to customise our denim, ensuring the rips are in exactly the right places and maintain strength around their edges.

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The Doodle Man

Sam Cox, a.k.a. Mr. Doodle is a “crazy doodler from England”. His work contains a mixture of characters, objects and patterns that contain influence from cereal boxes, video games and old cartoons - resulting in a fun and unique blend of doodle madness! His work is described as Graffiti Spaghetti because it twists and tangles over everything in its path, resulting in pieces of work that have been completely consumed by the Doodle Man bug! Our collection includes completely covered hoodies and sweats, seriously individual and limited edition so get in there quick!

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Pistache

Pistache Artists create art in a unique space between street art, skate art and surf art. They are two brothers who have been working together since 2003 with a background in the UK Hip Hop scene. Travelling between Biarritz and London, they also run ‘Indigenous Tattoo’, a hand poked tattoo studio in France. They avoid getting pigeonholed into any art category by constantly evolving their style, taking risks and not copying the art scene around them – something we all strive for in our clothing.

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Skinny Fit

Like a tight fit but need room for a little more movement? Then the trusty skinny fit is what you’re after. A real staple in menswear now, the skinny jean refuses to die. The busted knee is a key look for SS17, particularly on black pairs.

Good for: Biker Detailing

Another key trend for 2017 sees a crossover of cultures as denim gets the biker treatment. Ideal for mixing with casual outfits including street and indie looks, this style will work with all the classic staples and contemporary trends in your wardrobe.

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Straight Fit

Not after making a big statement? Then you can’t fail with some light fade on an indigo pair of straight fit jeans. If you’re after a more contemporary feel, try rolling or pin rolling the cuffs. Otherwise, smarten them up with a shirt, blazer and brogues.

Good For: Patches

A growing trend in menswear in general, patches are really starting to come to the forefront in the world of denim. It’s a really individual look and one you won’t see everywhere, helping you stand out from the crowds in 2017.

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Super Skinny

If you’re after a very tight silhouette then the super skinny fit is for you. SS17 is all about some sort of distressing or wash but it’s best to keep it minimal on a fit like this. We’ve even got advanced hyperflex technology in our denim to ensure you have a full range of movement.

Good For: Acid Wash

Another effect that’s set to become a little more extreme this season is heavy washing. Acid washes hark back to the skate and counter cultures of the 90s and are a great go-to for the spring and summer months. We use traditional acid washing techniques to make sure our washes are authentic and individual.

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Mr Oliver Switch

Mr Oliver Switch describes his work as “an obfuscated mnemonic reportage and synesthetic, parabolic divination via a transderivational search of the preconscious, concerning psychonautic and sociodynamic investigations periodically through entheogenics, disassociatives, Thelemic and Discordian practices, lucid dreaming, neuro linguistics, philosophical thought experiments and theoretical physics, utilising contextual abstraction to communicate between subjectively and objectively referenced models of reality expressed through idiosyncratic semiotics in the medium of collage, ink, sketching and photorealistic aerosol paint techniques... but I can be a bit of a sesquipedalian git about this sort of self-promotion.” Quite a mouthful , yes, but he’s also a seriously talented artist.

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